Our most popular style for smooth coverage, extra support and comfort with any outfit — all day long.
NuBra is a totally NU way to enjoy fashion freedom. Unlike regular bras, it doesn’t have back or shoulder straps — so there's no more pinching, digging in, or weird back bulges. What makes NuBra totally different is that it still provides all-day comfort and freedom, but with the flexibility to wear any outfit.
These Nu Basics provide the support and coverage that lets you bare your body with great confidence — and control the level of cleavage. Within each category of NuBra, you’ll find various styles that help define your look.
PLEASE NOTE: NuBra cups are designed to be a little smaller than standard bras, and won't cover your entire breast. When choosing a NuBra, simply select your regular cup size.